Want to sell your business effectively? I am an expert in identifying and moulding a brand’s tone of voice, and can write sparkling marketing copy or re-write existing copy to ensure the core messages at the centre of your business are delivered. My clients have included everything from travel booking websites to charities and interiors specialists, for whom I’ve crafted snappy product copy, SEO blog posts and more.

WATCHES OF SWITZERLAND

I spent several months working with the Watches of Switzerland Group, the UK’s largest luxury jeweller. At the heart of their marketing portfolio is Calibre, a 68-page print magazine that is produced twice a year for Watches of Switzerland, Mappin & Webb and Goldsmiths in the UK, and for Watches of Switzerland and Mayors in the USA. Liaising closely with the client, I helped craft the content for this high-end magazine, as well as working on their quarterly 20-page digital version. 

AUDI

Audi UK’s customer publication, Audi Magazine, is the winner of multiple awards, including the CMA’s International Content Marketing Awards Grand Prix, and, most recently, the gold prize for Most Effective Automotive at the Content Council's 2019 Pearl Awards in the USA. I worked with the team on an extended freelance stint, ensuring the glossy, high-end title stayed true to Audi’s key brand value of Vorsprung – to be consistently forward-thinking.

INPOST

Established in Poland in 2006, where two thirds of online shoppers use lockers, InPost is Europe's only end-to-end parcel locker provider. I was employed by the company to conduct a series of candid interviews with users of these lockers in London, for a new social media campaign called ‘InPost in Person’, with the aim of humanising the company and digging into the personal stories behind regular users of the service – from the busy student starting a side-hustle by selling their clothes on Vinted, to the artist posting portraits to his clients.